Seminar Series

AI and new technology are transforming the way businesses operate, but what does that actually mean for the racket sports industry?

This practical seminar explores how clubs, coaches and facilities can use AI and technology to become more efficient, profitable and engaging. From automating everyday admin and improving marketing to enhancing the member experience, using data more effectively and bringing new technology onto the court, discover practical tools that can be implemented now.

With padel continuing to grow at pace, the opportunity for clubs, venues and investors is significant — but getting a project right requires more than simply installing courts.

This seminar explores what separates successful padel projects from costly mistakes, looking at the key commercial and operational considerations behind creating a sustainable venue.

Expect practical insight into planning, decision-making and the factors businesses need to consider before investing in padel.

As participation habits evolve, many traditional tennis clubs are exploring opportunities to introduce padel, pickleball and other racket sports alongside their existing offering.

This session explores how clubs can successfully make that transition while protecting what already works. From facilities and programming to members, operations and commercial opportunities, discover the key considerations involved in developing a modern, multi-sport racket facility.

The role of the racket sports coach is changing. New technology, emerging sports and evolving consumer expectations are creating new opportunities for coaches to develop both their services and their businesses.

This seminar looks at how the coaching landscape is evolving and what that means in practice, exploring how technology and changing player behaviours are influencing coaching, customer engagement and the way modern coaching businesses operate.